Consumer Decision Support
Health Plan Choices
Shopping for health insurance is widely known to be a difficult process for consumers. This is due both to the complex nature of the product itself, as well as many practical challenges of identifying and bringing together the right information to help a consumer make an educated choice.
Trailblazers in this space
We were the first to provide consumers with personalized estimates of out of pocket costs, starting 40 years ago in our guide to Health Plans for Federal Employees. We broke ground again in 2015, introducing the first all-plan provider lookup in a plan shopping experience for ACA enrollees in Illinois.
We have been working on this problem for decades, and while we can’t say we’ve solved it, we’ve made some significant innovations and developed some tools to help make it easier.
Looking to the future
Today we are still innovating, interviewing consumers, Navigators, assisters, and others to understand how to help consumers make choices based on value rather than just premium, or just a low deductible.